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Atlantic Canada
This place is down-home, friendly, complex and challenging. Atlantic Canada is more than meets the eye.
With a population of only 2.3 million people, the region features four distinct provinces with 172 MLAs or MHAs, 32 federal MPs, and hundreds of municipalities, incorporated villages, local service districts, cities and towns.
The region also has 17 universities, thousands of community organizations, and hundreds of media outlets.
More than ever in Atlantic Canada, making the right choices for your organization demands an understanding of the relationships among corporations, governments, customers, media, and citizens.
In this complex environment, Public Affairs Atlantic can help.
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What We Do
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We help clients communicate effectively to get things done. We work with clients to open new businesses and close old ones. Compel governments to act and stop them from acting. Generate media attention and avoid it. Prepare for a crisis and respond in a real one. Launch campaigns and derail opposing ones. Understand public opinion and change it. We think a lot and write enough. We plan ahead and pursue relentlessly. |
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Our Approach
We provide discreet communications advice to business leaders and governments that gets results.
We pride ourselves on thinking clearly, speaking directly, and taking the surest path to success. We are often told we are seasoned, friendly and approachable.
We always work in confidence. We always look out for our client's interests. That is our commitment.
 Noel SampsonNoel Sampson is one of Atlantic Canada's most experienced and accomplished communications consultants. Prior to entering the private sector, he served as an Atlantic Canadian advisor inside the Prime Minister's Office. His deep awareness of the region's public environment enables him to provide expert counsel to CEOs, political leaders and senior communicators. Noel has an Honours Bachelor of Business Administration Degree (Marketing) from St. F.X. University. He regularly speaks to organizations and participates on conference panels discussing public relations practices and approaches. In his spare time, Noel enjoys angling and other outdoor activities, spending time with his family, and indulging his passion for U.S. politics.  Jim MeekJim Meek has extensive experience as a consultant, public values researcher, writer, and journalist. He has worked in project planning, media relations and training, advocacy campaigning and on the front lines in crisis environments. Jim worked in senior editorial positions at The Chronicle Herald and at CBC Television News in Nova Scotia. Jim holds an MA in English literature from York University and was awarded a Nieman fellowship at Harvard University. He is also a recipient of Canada's Hyman Solomon Award, which recognizes excellence in public policy journalism. A published author, Jim is a columnist with The Chronicle Herald and Progress, Atlantic Canada's leading business magazine. In his spare time, Jim likes to paddle, hike, travel, read, visit family members and golf badly.  Kathy PurcellA senior communications advisor with over a dozen years of experience, Kathy’s strength is her passion for helping clients’ business and communications objectives work together. A strategic thinker, she helps clients develop strategies to manage issues, consult with stakeholders and communicate corporate initiatives. Her systematic approach and meticulous attention to detail give clients confidence their communications goals and strategies are in good hands. Kathy holds a BA from St. Thomas University and a BPR and Marketing Certificate from Mount Saint Vincent University. She is also a graduate of the Queen’s School of Business Leadership program. In her spare time, she enjoys spending time with her family and enjoying the outdoors of her native New Brunswick. |
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